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ICP Intelligence

Before you start

ICP Intelligence: questions and answers

For founders and marketing, sales and customer success leads. The decision: does ICP Intelligence fit our team before we use it?

ICP Intelligence is free, needs no account or sign in, and uses no AI model: each of its nine tools applies fixed rules to the inputs you give it. What you type is used once to build the answer and is not stored or logged. Use it in your browser, or add it as a connector to Claude or ChatGPT.

By , Co-Founder and Fractional CMO, Helix GTM Consulting · Last updated

How do I use ICP Intelligence?

  • In your browser: open a tool from the home page and press Fill in an example to see how it works, then run it with your own details.
  • In Claude, ChatGPT, Cursor, VS Code and Windsurf: add ICP Intelligence once as a custom connector, with no sign in, then ask in plain words. Use it in Claude, ChatGPT or Gemini has the steps.

Who is ICP Intelligence for?

Cost, privacy and how it works

What is ICP Intelligence?

ICP Intelligence is a free web app and AI connector with nine ideal customer profile tools for founders and demand generation heads, built by Shashwat Ghosh of Helix GTM Consulting. Give it your best customers, deals and market numbers, and it returns an ICP, your TAM, SAM and SOM, and account priorities. To use it in Claude, ChatGPT, Cursor, VS Code or Windsurf, add https://icp-intelligence.gtmhelix.com/mcp; you do not need to sign in.

Is ICP Intelligence free, and do I need an account?

It is free, and you need no account and no sign in. Use the tools in your browser here, or add them as a connector to Claude, ChatGPT, Cursor, VS Code or Windsurf.

Does it use AI to write the answers?

No. Each tool applies fixed rules in the ICP Intelligence code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.

What happens to what I type?

It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.

How do I use ICP Intelligence in Claude?

In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it ICP Intelligence, paste https://icp-intelligence.gtmhelix.com/mcp and leave the sign in fields empty. The Use it in Claude, ChatGPT or Gemini page also covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf.

Who built it?

Shashwat Ghosh, Co-Founder and Fractional CMO of Helix GTM Consulting, founded in 2022 in Bengaluru. He has 24+ years in B2B and 10+ years of fractional experience, and created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.

Why do some answers look like templates?

Several tools return a structured plan with [placeholders] where your inputs did not give a fact. When an answer shows a benchmark, target, rate, weight or other figure you did not supply, it is labelled "Example figure: replace with your own". Figures calculated from your inputs are not labelled. Suggested lengths, timings and counts are marked as suggestions. Replace every example and placeholder before you use the result.

Can I call the tools from my own code?

Yes. Send POST https://icp-intelligence.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The Docs page lists every field. Please keep to the rate limit of 30 requests per minute.

Is the source code public?

Yes, at https://github.com/shashwatgtm/icp-intelligence-mcp under the MIT licence. The npm package @shashwatgtmalpha/icp-intelligence-mcp runs these tools locally; it can lag behind this site until a new version is published.

Who is ICP Intelligence not ideal for?

It is not ideal for teams looking for a list of companies to target, because the tools describe and score profiles from your data but do not find companies. It is not ideal for market sizing without your own numbers: TAM, SAM and SOM are built from the figures you enter, and an ICP match rate or market share you leave out is filled with a labelled example (30% and 3%). It is also not ideal for teams that need saved models or CRM sync, because answers are not stored and no CRM is connected.

How do I report a problem?

Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/icp-intelligence-mcp/issues.

How to read the answer

The answers above explain how ICP Intelligence calculates market sizes and ranks accounts from fixed rules, why unprovided benchmarks or rates are labelled as example figures, and how your inputs are dropped immediately after the response is built.

What to do next

  • Founder: Open ICP Deep Dive or TAM, SAM, SOM Calculator from the home page, test it with the example, and run it with your own customer numbers.
  • CEO: Confirm the privacy and no-storage rules here, then share ICP Intelligence with your marketing, sales, and revops leads.
  • CMO: Connect ICP Intelligence in your assistant and use ICP Deep Dive, Buyer Group Analyzer, and ICP Gap Analysis for your next planning cycle.
  • CRO: Run ICP Scoring Model and Account Prioritization to score and tier your target account list.
  • Demand generation head: Use Lookalike Signal Generator and Buyer Group Analyzer to focus campaigns on high-fit accounts and buying roles.

Why come back

Come back when you need to check how example figures and placeholders work, verify privacy details, or pick the right tool after new customer wins. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.

Shashwat Ghosh

Built by

Shashwat Ghosh

Co-Founder and Fractional CMO, Helix GTM Consulting

  • 24+years in B2B
  • 10+years fractional
  • 6+rebrands
  • VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
  • VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
  • Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
  • Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
  • LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
  • Top 30 PLG creators worldwide
  • B2B Marketer of the Year 2020, Fintech (CMO Asia)
  • Most Admired Marketing Leaders 2025 (CMO Asia)

LinkedInAbout Shashwat

Choose your app

Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.

Connector setup guides · Skills package setup guide · Find the skills on skills.sh