What are the 9 ICP Intelligence tools?
Each tool has its own page with a form. Fill it in, run it, and read the result on the same page.
| Tool | What you give it | What you get back |
|---|---|---|
| ICP Deep Dive | Any details you have; every field is optional | Analyze customer data to detect ICP patterns - firmographics, technographics, buying behavior |
| ICP Scoring Model | Any details you have; every field is optional | Create a lead qualification scoring template: criteria with example point weights set by importance level, a scorecard and tier bands to adjust. |
| Buyer Group Analyzer | Product category | Map buyer group dynamics, influence relationships, and decision-making process |
| TAM SAM SOM Calculator | Total potential companies, Average contract value | Calculate TAM/SAM/SOM using bottom-up methodology from your data (calculation framework, not data source) |
| Lookalike Signal Generator | Champion titles | Generate platform-specific targeting criteria and search queries (generates criteria, not data) |
| Account Prioritization | Any details you have; every field is optional | Rank and prioritize accounts using multi-dimensional scoring |
| ICP Gap Analysis | Current customers, Ideal ICP | Analyze gaps between current customer base and ideal ICP |
| ICP Evolution Tracker | Current ICP | Checklist for reviewing how your ICP should evolve: shows your recent wins, losses and market changes next to what to check. |
| ICP Interview Synthesizer | Any details you have; every field is optional | Extract ICP patterns from customer interview notes or transcripts |
Who is ICP Intelligence for?
- For
Founders and GTM leads
Write down the ideal customer profile from your best customers and size the market around it.
- For
RevOps and demand generation
Score accounts, rank them and describe lookalikes for targeting.
ICP Scoring Model · Account Prioritization · Lookalike Signal Generator
- For
Product marketers and researchers
Map the buying group, pull themes out of interviews and track how the ICP is moving.
Buyer Group Analyzer · ICP Interview Synthesizer · ICP Evolution Tracker
Who is ICP Intelligence not ideal for?
- Teams looking for a list of companies to target: the tools describe and score profiles from your data but find no companies.
- Market sizing without your own numbers: TAM, SAM and SOM come only from the figures you enter.
- Teams that need saved models or CRM sync: nothing is stored and no CRM is connected.
How do I use ICP Intelligence?
In your browser
- Pick a tool above.
- Fill in the form, or press Fill in a tested example to see how it works.
- Press Run. The result appears on the page. Copy it, edit it, use it.
In your AI assistant
- Add this MCP server address to Claude, ChatGPT, Cursor or another assistant:
https://icp-intelligence.gtmhelix.com/mcp - Choose no sign-in. The Connect page has the steps for each assistant.
- Ask in plain words, for example: Use ICP Intelligence to do a deep dive on these customers for our clinic scheduling software: mid-size clinic groups with 5 to 20 locations, dental chains with 10+ clinics, physiotherapy franchises.
What is ICP Intelligence built on?
Every tool works only from the data you type in. It does not look anything up, so the profile it gives back is only as good as the customers and numbers you describe.
ICP Intelligence is by Shashwat Ghosh (LinkedIn), Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience. The source code is public on GitHub under the MIT licence, and the same tools run on your own computer with npx -y @shashwatgtmalpha/icp-intelligence-mcp.
Questions and answers
What is ICP Intelligence?
ICP Intelligence is a free MCP server and web app with nine ideal customer profile tools, by Shashwat Ghosh of Helix GTM Consulting. Give it your best customers, deals and market numbers, and it returns an ICP deep dive, a scoring model, a buying group map, TAM, SAM and SOM, lookalike criteria, account priorities, gaps, ICP changes and interview themes.
Is ICP Intelligence free, and do I need an account?
It is free, and there is no account or sign-in. Use the tools in your browser here, or connect the MCP server to your AI assistant.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the ICP Intelligence code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. Nothing is stored and nothing you type is logged. The privacy page has the details.
How do I use ICP Intelligence in Claude?
In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it ICP Intelligence, paste https://icp-intelligence.gtmhelix.com/mcp and choose no sign-in. The Connect page covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf too.