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ICP Scoring Model

Create a lead qualification scoring template: criteria with example point weights set by importance level, a scorecard and tier bands to adjust. Your success patterns are shown for reference; they do not set the weights

What do I need to run ICP Scoring Model?

Free, no sign-up, no account. A web browser is enough; the answer comes back in a second or two.

InputRequired?What to enter
Scoring criteriaOptionalCriteria for scoring with importance levels
Success correlationOptionalWhat correlates with success? (e.g., "deals with VP Sales champion close 2x faster")
Product categoryOptional
  1. Fill in the required inputs above in the form below, or press Fill in a tested example.
  2. Press Run ICP Scoring Model.
  3. Read the result on this page, then copy it and edit it before you use it.

How do I run ICP Scoring Model in my browser?

Required: nothing; every field is optional. Fields marked optional can be left empty.

Criteria for scoring with importance levels Enter a JSON list of objects. Fields: criterion (string), importance (string), values (array).

What correlates with success? (e.g., "deals with VP Sales champion close 2x faster")

What does ICP Scoring Model return for the tested example?

Generated from the live code on 25 September 2026 with the inputs behind Fill in a tested example. Your own inputs give a different result.

Show the full result

ICP Scoring Model

Scoring Framework for clinic scheduling software

Success Correlation Noted: Customers with 5+ locations and a central operations team renew most


๐Ÿ“Š Scoring Criteria & Weights

You supplied no scoring criteria, so the criteria, points and bands below are an example model, not calculated from your data.

Weight Distribution

Example figures: replace with your own.

PriorityWeight RangePurpose
Critical20-25 ptsMust-have for qualification
Important10-15 ptsStrong success indicators
Nice-to-Have5-10 ptsBonus factors
Scoring Matrix

Example figures: replace with your own.

CriterionWeightScoring Values
Company Size25 pts1000+ employees (25pts) / 200-1000 (20pts) / 50-200 (15pts) / <50 (5pts)
Industry Fit25 ptsTarget vertical (25pts) / Adjacent (15pts) / Other B2B (10pts) / B2C (0pts)
Budget Authority20 ptsConfirmed budget (20pts) / Budget planned (15pts) / Exploring (10pts) / No budget (0pts)
Technology Fit15 ptsUses key tech (15pts) / Compatible stack (10pts) / Unknown (5pts) / Incompatible (0pts)
Buying Timeline15 ptsActive project (15pts) / This quarter (12pts) / This year (8pts) / Exploring (5pts)

Maximum Score: 100 points (Example figure: replace with your own)


๐ŸŽฏ Qualification Tiers

Example figures: replace with your own.

TierScore RangeActionSLA
A - Hot80-100Immediate outreach, fast-trackDemo within 24 hours
B - Warm60-79Priority follow-upDemo within 48 hours
C - Developing40-59Nurture sequenceWeekly touch
D - Unqualified0-39Marketing nurture onlyAuto-nurture

๐Ÿ“‹ Qualification Scorecard Template

Account: _______________
Date: _______________

Example figures: replace with your own.

Company Size (Max: 25 pts)

โ˜ 1000+ employees (25pts)

โ˜ 200-1000 (20pts)

โ˜ 50-200 (15pts)

โ˜ <50 (5pts)

Score: ___ / 25

Example figures: replace with your own.

Industry Fit (Max: 25 pts)

โ˜ Target vertical (25pts)

โ˜ Adjacent (15pts)

โ˜ Other B2B (10pts)

โ˜ B2C (0pts)

Score: ___ / 25

Example figures: replace with your own.

Budget Authority (Max: 20 pts)

โ˜ Confirmed budget (20pts)

โ˜ Budget planned (15pts)

โ˜ Exploring (10pts)

โ˜ No budget (0pts)

Score: ___ / 20

Example figures: replace with your own.

Technology Fit (Max: 15 pts)

โ˜ Uses key tech (15pts)

โ˜ Compatible stack (10pts)

โ˜ Unknown (5pts)

โ˜ Incompatible (0pts)

Score: ___ / 15

Example figures: replace with your own.

Buying Timeline (Max: 15 pts)

โ˜ Active project (15pts)

โ˜ This quarter (12pts)

โ˜ This year (8pts)

โ˜ Exploring (5pts)

Score: ___ / 15


TOTAL SCORE: ___ / 100 (Example figure: replace with your own)

TIER: โ˜ A (Hot) โ˜ B (Warm) โ˜ C (Developing) โ˜ D (Unqualified)


๐Ÿ”ง Implementation Guide

In CRM (Salesforce/HubSpot)
  1. Create custom field for each criterion
  2. Create formula field for total score
  3. Create automation rules for tier assignment
  4. Create dashboard to track score distribution
Score Validation Process
  • Weekly: Review closed-won deals for scoring accuracy
  • Monthly: Adjust weights based on win/loss patterns
  • Quarterly: Full model review with sales leadership
Red Flags (Auto-Disqualify)

Even high scores should be reviewed if:

  • [ ] No clear problem/need identified
  • [ ] Competitor locked in with multi-year contract
  • [ ] Decision maker not accessible
  • [ ] Budget cycle misaligned by >6 months (Example figure: replace with your own)

๐Ÿ’ก Success Indicators to Track

Add these fields to your CRM to improve scoring over time:

FieldTypeWhy Track
Days to CloseNumberCorrelate with score
Win/LossPicklistValidate scoring accuracy
Champion TitleTextFind winning patterns
Trigger EventTextIdentify timing signals
CompetitorPicklistTrack displacement success

Next Step: Use buyer_group_analyzer to map decision-making dynamics

Suggested timings, lengths and counts: adjust them to your own.

Who is ICP Scoring Model not ideal for?

How do I use ICP Scoring Model from Claude?

Connect ICP Intelligence once (see Connect), then ask in plain words. A prompt built from the tested example:

Use ICP Intelligence's ICP Scoring Model tool. product category: clinic scheduling software; success correlation: Customers with 5+ locations and a central operations team renew most.

MCP tool name: icp_scoring_model. REST: POST https://icp-intelligence.gtmhelix.com/api/tools/icp_scoring_model with this JSON body (see Docs):

{
  "input": {
    "product_category": "clinic scheduling software",
    "success_correlation": "Customers with 5+ locations and a central operations team renew most"
  }
}

How does ICP Scoring Model work?

It applies fixed rules in the ICP Intelligence code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server call the same tool code, so the same input gives the same answer in both.

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