What do I need to run Buyer Group Analyzer?
Free, no sign-up, no account. A web browser is enough; the answer comes back in a second or two.
| Input | Required? | What to enter |
|---|---|---|
| Deal size | Optional | ACV range (e.g., "$50K-100K") |
| Target company size | Optional | Company size (e.g., "500-1000 employees") |
| Product category | Required | What you sell |
| Known stakeholders | Optional | Roles you know are involved |
| Typical champion | Optional | Your typical champion role |
- Fill in the required inputs above in the form below, or press Fill in a tested example.
- Press Run Buyer Group Analyzer.
- Read the result on this page, then copy it and edit it before you use it.
How do I run Buyer Group Analyzer in my browser?
Required: Product category. Fields marked optional can be left empty.
Result
What does Buyer Group Analyzer return for the tested example?
Generated from the live code on 25 September 2026 with the inputs behind Fill in a tested example. Your own inputs give a different result.
Show the full result
Buyer Group Analysis
Deal Context
- Product: clinic scheduling software
- Deal Size: $15,000 ACV
- Target Company: 200-1000 employees
- Known Stakeholders: Not specified
👥 Buying Group Map
🏆 Champion (Your Internal Advocate)
Role: Operations Director
Their Concern: Solving their core pain point
Your Message: "Directly addresses their key challenge"
Champion Engagement Strategy:
- Lead with their specific pain points
- Provide ammo to sell internally
- Make them look good to leadership
- Give them early wins to share
💰 Economic Buyer (Budget Authority)
Role: C-Level Sponsor
Their Concern: ROI, strategic fit
Your Message: "Clear business impact, fast payback"
Economic Buyer Strategy:
- Lead with business outcomes, not features
- Provide clear ROI documentation
- Connect to strategic priorities
- Reference similar company results
🔧 Technical Evaluator (Implementation Voice)
Role: IT/Tech Lead
Their Concern: Integration, maintenance
Your Message: "Easy setup, low ongoing overhead"
Technical Strategy:
- Provide sandbox/POC access
- Share integration documentation
- Offer technical deep-dive call
- Address security questionnaire proactively
👤 End User (Day-to-Day User)
Role: End Users
Their Concern: Ease of use, daily workflow
Your Message: "Makes their job easier, not harder"
User Strategy:
- Demo through their lens
- Show quick wins possible
- Minimize learning curve fear
- Get pilot users as advocates
⚠️ Potential Blocker
Role: Legal/Procurement
Their Concern: Risk, compliance
Mitigation: "Standard terms, enterprise-ready"
Blocker Strategy:
- Engage early, not late
- Proactively share compliance info
- Provide comparison to status quo risk
- Have champion introduce you
🔄 Influence Map
┌─────────────────┐
│ ECONOMIC BUYER │
│ C-Level Sponsor │
└────────┬────────┘
│ approves
┌────────▼────────┐
influences │ CHAMPION │ influences
┌───────────│ Operations Dire │───────────┐
│ └────────┬────────┘ │
▼ │ ▼
┌───────────────┐ advocates for ┌───────────────┐
│ TECHNICAL │◄───────────────────│ USER │
│ IT/Tech Lead │ validates │ End Users │
└───────────────┘ └───────────────┘
│ │
│ ┌───────────────┐ │
└─────────►│ BLOCKER │◄──────────┘
reviews │ Legal/Procure │ reviews
└───────────────┘📋 Multi-Threading Checklist
Track your coverage of the buying group:
| Role | Identified | Contacted | Meeting Held | Aligned |
|---|---|---|---|---|
| Champion | ☐ | ☐ | ☐ | ☐ |
| Economic Buyer | ☐ | ☐ | ☐ | ☐ |
| Technical | ☐ | ☐ | ☐ | ☐ |
| End User | ☐ | ☐ | ☐ | ☐ |
| Blocker | ☐ | ☐ | ☐ | ☐ |
Goal: Minimum 3 of 5 roles engaged before proposal (Example figure: replace with your own)
💬 Role-Specific Discovery Questions
For Champions
- "What would success look like for you personally?"
- "Who else needs to be convinced for this to move forward?"
- "What's blocked similar initiatives in the past?"
For Economic Buyers
- "How does this connect to your top 3 priorities this year?"
- "What ROI would make this a clear yes?"
- "What other investments are you weighing this against?"
For Technical Evaluators
- "What would make implementation painful for your team?"
- "What does your current stack look like in this area?"
- "What's your timeline for the technical evaluation?"
For End Users
- "Walk me through your current workflow for this"
- "What's the most frustrating part of your day?"
- "What would make you actually use a new tool?"
Next Step: Use tam_sam_som_calculator to size your market
Suggested timings, lengths and counts: adjust them to your own.
Who is Buyer Group Analyzer not ideal for?
- Anyone who cannot give the required inputs (Product category); the answer is built only from them.
- Teams looking for a list of companies to target: the tools describe and score profiles from your data but find no companies.
- Market sizing without your own numbers: TAM, SAM and SOM come only from the figures you enter.
How do I use Buyer Group Analyzer from Claude?
Connect ICP Intelligence once (see Connect), then ask in plain words. A prompt built from the tested example:
Use ICP Intelligence's Buyer Group Analyzer tool. product category: clinic scheduling software; deal size: $15,000 ACV; target company size: 200-1000 employees; typical champion: Operations Director.
MCP tool name: buyer_group_analyzer. REST: POST https://icp-intelligence.gtmhelix.com/api/tools/buyer_group_analyzer with this JSON body (see Docs):
{
"input": {
"product_category": "clinic scheduling software",
"deal_size": "$15,000 ACV",
"target_company_size": "200-1000 employees",
"typical_champion": "Operations Director"
}
}
How does Buyer Group Analyzer work?
It applies fixed rules in the ICP Intelligence code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server call the same tool code, so the same input gives the same answer in both.