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TAM SAM SOM Calculator

Give it how many companies could buy and your average contract value. Get TAM, SAM and SOM worked out bottom-up, the assumptions behind them and an investor-ready summary.

TAM, SAM and SOMTAM, SAM and SOM: TAM $96.0M, inside SAM $24.0M, inside SOM $240K. Not to scale.TAM, SAM and SOMTAM $96.0MSAM $24.0MSOM $240KNot to scale
From this page's example inputs: 12,000 companies at $8,000 a year, a 25% ICP match and a 1% year 1 share.

What do I need to run TAM SAM SOM Calculator?

No sign-up. A web browser is enough, and the answer comes back in a second or two.

You need: Total potential companies, Average contract value. You can add: ICP percentage, Year 1 market share target, Data sources, Segment name.

  1. Fill in the form below, or press Fill in an example.
  2. Press Run TAM SAM SOM Calculator.
  3. Read the result on this page, then copy it and edit it before you use it.

How do I run TAM SAM SOM Calculator in my browser?

Fields marked optional can be left empty.

Estimated total companies that could buy (from LinkedIn, industry reports)

Your average ACV in dollars

Percentage that match your ICP (1-100)

Realistic Year 1 market share percentage (typically 1-5%)

Where you got your numbers (for documentation)

Name of the market segment

What does TAM SAM SOM Calculator return for the tested example?

Generated from the live code on 27 September 2026 with the inputs behind Fill in an example. Your own inputs give a different result.

Show the full result

TAM/SAM/SOM Analysis

Market: US clinic groups


๐Ÿ“Š Input Data

InputValueSource
Total Potential Companies12,000Your input
Average Contract Value$8,000Your input
ICP Match Rate25%Your input
Year 1 Market Share Target1.0%Your input

๐ŸŽฏ Market Sizing Results

TAM (Total Addressable Market)
TAM = Total Potential Companies ร— ACV
TAM = 12,000 ร— $8,000
TAM = $96.0M

Everyone who could theoretically buy your product


SAM (Serviceable Addressable Market)
SAM = TAM ร— ICP Match Rate
SAM = $96.0M ร— 25%
SAM = $24.0M

Companies that match your ICP and you can actually serve


SOM (Serviceable Obtainable Market)
SOM = SAM ร— Year 1 Market Share
SOM = $24.0M ร— 1.0%
SOM = $240K

Realistic Year 1 revenue target


๐Ÿ“ˆ Visualization

โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
โ”‚                         TAM                             โ”‚
โ”‚                    $96.0M                         โ”‚
โ”‚    โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”        โ”‚
โ”‚    โ”‚                  SAM                      โ”‚        โ”‚
โ”‚    โ”‚             $24.0M                  โ”‚        โ”‚
โ”‚    โ”‚    โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”            โ”‚        โ”‚
โ”‚    โ”‚    โ”‚          SOM            โ”‚            โ”‚        โ”‚
โ”‚    โ”‚    โ”‚       $240K         โ”‚            โ”‚        โ”‚
โ”‚    โ”‚    โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜            โ”‚        โ”‚
โ”‚    โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜        โ”‚
โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

๐ŸŽฏ What This Means for Your Business

Year 1 Target
  • Revenue Goal: $240K
  • Deals Needed: ~30 closed customers
  • Monthly Target: ~3 deals/month
  • Pipeline Required: $720K (at 33% win rate) (Example figure: replace with your own)
Growth Path

Later years assume your market share doubles each year.

YearMarket ShareRevenue TargetCustomers
Year 11.0%$240K30
Year 22.0% (Example figure: replace with your own)$480K60
Year 34.0% (Example figure: replace with your own)$960K120

โš ๏ธ Assumptions & Validation

Key Assumptions
  1. Company count accuracy: Validate with LinkedIn Sales Navigator, industry reports
  2. ACV assumption: Based on current pricing, may increase with enterprise deals
  3. ICP match rate: Your estimate; refine with actual data
  4. Market share: 1.0% is conservative for Year 1
Data Validation Checklist
  • [ ] Cross-reference company count with 2+ sources (Example figure: replace with your own)
  • [ ] Validate ACV with recent closed deals
  • [ ] Confirm ICP percentage with customer analysis
  • [ ] Review market share against competitor data
How to Get Better Data
  1. LinkedIn Sales Navigator: Search with ICP filters, note company count
  2. Industry Reports: Market sizing from industry analyst reports
  3. Competitor Analysis: Estimate competitor customer counts
  4. Customer Interviews: Ask about market perception

๐Ÿ“‹ Investor-Ready Summary

The US clinic groups segment represents a $96.0M TAM with $24.0M SAM of companies matching our ICP.
We target $240K SOM in Year 1, requiring 30 customers at $8K ACV.
Figures calculated from your inputs.

Next Step: Use lookalike_signal_generator to create targeting criteria

Who is TAM SAM SOM Calculator not ideal for?

How do I use TAM SAM SOM Calculator from Claude?

Connect ICP Intelligence once (see Connect), then ask in plain words. A prompt built from the tested example:

Use ICP Intelligence's TAM SAM SOM Calculator tool. total potential companies: 12000; average contract value: 8000; icp percentage: 25; year 1 market share target: 1; segment name: US clinic groups.

How does TAM SAM SOM Calculator work?

It applies fixed rules in the ICP Intelligence code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.

Previous: Buyer Group AnalyzerNext: Lookalike Signal Generator

For developers

MCP tool name: tam_sam_som_calculator. REST: POST https://icp-intelligence.gtmhelix.com/api/tools/tam_sam_som_calculator with this JSON body (see Docs):

{
  "input": {
    "total_potential_companies": 12000,
    "average_contract_value": 8000,
    "icp_percentage": 25,
    "year1_market_share_target": 1,
    "segment_name": "US clinic groups"
  }
}