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ICP Intelligence

Account Prioritization

Rank and prioritize your accounts

For sales and ABM leads with more accounts than time. The decision: which accounts do we work first this quarter?

Give it your accounts with fit, intent, relationship and timing scores, and get back a ranked list with a tier and a next action for each account.

Try it with an exampleUse your own details

Accounts into tiersAccounts into tiers: accounts sorted into Tier A: Immediate Action, Tier B: High Priority, Tier C: Nurture, Tier D: Monitor.Accounts into tiersTier A: Immediate ActionTier B: High PriorityTier C: NurtureTier D: Monitor
How the answer is laid out, using the sections the tool prints.

How do I rank and prioritize target accounts using fit, intent, relationship, and timing scores?

Rank target accounts using your Fit, Intent, and Relationship scores (0 to 100) and Timing (now 100 pts, soon 70 pts, later 40 pts, unknown 50 pts), weighted by your own percentages or the preset defaults (Fit 40%, Intent 30%, Relationship 15%, Timing 15%). Account Prioritization sets tiers at 80%, 60% and 40% of the highest possible score (80, 60 and 40 with the default weights): Tier A (Immediate Action), Tier B (High Priority), Tier C (Nurture), and Tier D (Monitor). For each of the top 5 accounts it names the top scoring factor, the gap to address, and the recommended next action.

What you get

This sample is a made up example, built from the inputs behind Fill in an example. It shows part of one section of the answer.

Prioritized Account List

Your scores are shown as given (to one decimal at most); the weights and timing points are the defaults (now 100, soon 70, later 40, unknown 50 points). (default) marks a value your input did not supply, so the tool used its default.

RankAccountFitIntentRelationshipTimingScoreTier
1an IT services company559070now (100 pts)75B
2a manufacturing company806040soon (70 pts)67B

Tier Breakdown

The tiers are 80%, 60% and 40% of the highest possible score, 100 points, the sum of your weights.

Example figures: replace with your own.

See the full example answer or run it with your own details.

Run Account Prioritization

Every field is optional. You can add: Accounts to rank, Your own weights in percent.

5 values per line, separated by commas. Fit, intent and relationship run from 0 to 100; timing is now, soon, later or unknown. For example: a manufacturing company, 80, 60, 40, soon

Leave these empty to use the defaults (fit 40, intent 30, relationship 15, timing 15). The weights do not have to add up to 100.

Optional: what you sell (for example "spend management software"), used for sector notes. The arithmetic does not use it

Optional: your company or product name, so the answer can name it

Example answer

Generated on 2 November 2026 from this branch, with the inputs behind Fill in an example. Your own inputs give a different result.

ICP Intelligence report

Example: Account Prioritization

Made with Account Prioritization by Helix GTM ConsultingBased on the made-up example inputshttps://icp-intelligence.gtmhelix.com/tools/account-prioritization/

Show the full result

Account Prioritization Results

  • Company: not given (add the company input to name your company or product in this answer)
Scoring Weights

Example figures: replace with your own. You supplied no weights, so these are the default weights.

FactorWeightRationale
Fit40%How well they match ICP
Intent30%Buying signals detected
Relationship15%Existing connections
Timing15%Urgency/readiness

Prioritized Account List

Your scores are shown as given (to one decimal at most); the weights and timing points are the defaults (now 100, soon 70, later 40, unknown 50 points). (default) marks a value your input did not supply, so the tool used its default.

RankAccountFitIntentRelationshipTimingScoreTier
1an IT services company559070now (100 pts)75B
2a manufacturing company806040soon (70 pts)67B

Tier Breakdown

The tiers are 80%, 60% and 40% of the highest possible score, 100 points, the sum of your weights.

Example figures: replace with your own.

Tier A (Score 80+): Immediate Action
  • None in this tier

Action: Personal outreach from the account owner this week, with executive involvement

Example figures: replace with your own.

Tier B (Score 60-79): High Priority
  • an IT services company (75)
  • a manufacturing company (67)

Action: Targeted outreach this week, multi-touch sequence

Example figures: replace with your own.

Tier C (Score 40-59): Nurture
  • None in this tier

Action: Add to nurture campaign, monitor for signal changes

Example figures: replace with your own.

Tier D (Score <40): Monitor
  • None in this tier

Action: Marketing nurture only, check quarterly


Next Actions by Account
1. an IT services company (Tier B)
  • Why prioritized: High buying intent (the most points come from intent 90 × 30% = 27 points of 75)
  • Gap to address: Validate fit
  • Recommended action: A targeted sequence of personal messages this week, through a warm introduction where you have one; fit is 55, so confirm the buyer has the problem and the budget before you spend time on a proposal
2. a manufacturing company (Tier B)
  • Why prioritized: Strong ICP fit (the most points come from fit 80 × 40% = 32 points of 67)
  • Gap to address: Build relationships
  • Recommended action: A targeted sequence of personal messages this week, through a warm introduction where you have one; relationship is 40, so ask your champion or a mutual contact for an introduction to the budget owner

Next Step: Use ICP Gap Analysis to compare current vs ideal customers

Suggested timings, lengths and counts: adjust them to your own.

Built by Shashwat Ghoshhttps://icp-intelligence.gtmhelix.com/tools/account-prioritization/

When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.

How to read the answer

The tool ranks each account from 0 to 100 using your Fit, Intent, Relationship, and Timing inputs (now = 100 pts, soon = 70 pts, later = 40 pts, unknown = 50 pts) multiplied by either your custom weights or the preset defaults (Fit 40%, Intent 30%, Relationship 15%, Timing 15%). It groups accounts into Tier A (80+), Tier B (60-79), Tier C (40-59), and Tier D (<40) and prints Next Actions by Account showing which factor contributed the most points and which low-scoring gap (Validate fit or Build relationships) you must close first. Any value marked (default) was not supplied in your input.

What to do next

  • Founder: Focus your own executive outreach and warm introductions on Tier A and the top Tier B accounts where relationship scores are low but fit is high.
  • CEO: Check that sales and marketing are working from the same account tier list this quarter rather than chasing low-fit accounts that happen to show a timing signal.
  • CMO: Adjust the four scoring weights (Fit, Intent, Relationship, Timing) to match your current GTM motion and place Tier C and Tier D accounts into automated nurture.
  • CRO: Assign every Tier A and Tier B account to an account owner with the specific gap action printed under Next Actions by Account (for example, confirming problem and budget where fit is 55, or getting a warm intro where relationship is 40).
  • Demand generation head: Run multi-touch ABM and retargeting plays on Tier B accounts and set alerts to promote Tier C accounts when intent or timing moves to now.

Why come back

Come back at the start of every month or quarter with fresh intent and relationship scores from your CRM to re-rank your target account list and reallocate seller time. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.

Who is the Account Prioritization tool not ideal for?

  • Teams looking for a list of companies to target: the tools describe and score profiles from your data, but they do not find companies.

How do I use the Account Prioritization tool with an AI assistant?

Add ICP Intelligence once (see Use it in Claude, ChatGPT or Gemini), then ask in plain words. Here is a prompt built from the tested example:

My role is not stated. Ask me for my role first. Use ICP Intelligence's Account Prioritization tool. accounts: a manufacturing company (fit score 80, intent signals 60, relationship 40, timing soon); an IT services company (fit score 55, intent signals 90, relationship 70, timing now). If this tool is unavailable, ask me to open its web page; do not invent its output. In Gemini CLI or Antigravity, use the Helix GTM Suite skills package for related guidance, without claiming to run this connector.

How does the Account Prioritization tool work?

You do not need to sign in. A web browser is enough, and the answer comes back in a second or two.

  1. Fill in the form above, or press Fill in an example.
  2. Press Run Account Prioritization.
  3. Read the result on this page, then copy it and edit it before you use it.

It applies fixed rules in the ICP Intelligence code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.

Previous: Lookalike Signal GeneratorNext: ICP Gap Analysis

For developers

MCP tool name: account_prioritization. REST: POST https://icp-intelligence.gtmhelix.com/api/tools/account_prioritization with this JSON body (see How it works):

{
  "input": {
    "accounts": [
      {
        "name": "a manufacturing company",
        "fit_score": 80,
        "intent_signals": 60,
        "relationship": 40,
        "timing": "soon"
      },
      {
        "name": "an IT services company",
        "fit_score": 55,
        "intent_signals": 90,
        "relationship": 70,
        "timing": "now"
      }
    ]
  }
}

Choose your app

Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.

Connector setup guides · Skills package setup guide · Find the skills on skills.sh